Local Competition
Brazil is a melting pot of people and cultures. Most people will agree that Brazilians are extremely open and friendly to foreigners, and it does not matter whether you are visiting their country or relocating permanently. It is easy to misinterpret their personal friendliness towards foreigners as a general appreciation of foreign companies, but this is not the case. There is a deeply founded bias against foreign companies in Brazil. They are seen as both expensive and difficult to deal with due to time zone and language differences. This leads to a preference for products and services from local companies, even when the price is higher or the quality might be lower.