entrepreneurial considerations
1. financial. the entrepreneur must be knowledgeable about the financial aspects of business decisions. he must be able to know the following: what expenses to be incurred, how much capital to be needed, and how much profit to get to sustain the business and the owner.
2. Marketing. the entrepreneur must be well on the 4Ps of marketing: Product, pricing, place, and promotion. the entrepreneur must have the right product to satisfy the needs of consumers. but this is only the starting point. such product must also have the strengths and weaknesses of his personnel. he should be able to develop fully their managerial skills.