Sebastian Masuda is the founder and visionary for Japanese label 6% Doki Doki. An icon of Japan’s kawaii movement, Masuda’s creative direction can be seen from the streets of Tokyo’s Harajuku district to Kyary Pamyu Pamyu’s[1]PONPONPON music video. He was in Los Angeles recently to prepare for the launch of his upcoming new project Rune Boutique , which will make its debut on December 9 at Royal/T. During his visit, we had the opportunity to speak with him.