As Amazon deals with challenges in the e-commerce world and tries to continue developing new services, product offerings, and partnerships while continuing establish existing services, several issues must be considered:
1. What portion of the business should be focused on sales of products, sales of services to consumers, business partnerships for sales, and partnerships for order fulfillment/web ser-vices? Is it possible for the company to become too diversified or to get too far away from its initial business of selling books?