CSA customers expect a consistent quality and quantity of
product throughout the time period specified in the contract.
The producer’s failure to deliver high-quality, consistent
volume and a wide mix of products can create a barrier
for repeat business from CSA customers and negative
word-of-mouth referrals. CSA consumers/members may
tolerate some variation in product quality, depending on
customer commitment to certain production techniques or
the perceived value received by the customer. Producers
cannot assume that CSA consumers will tolerate consistently
inferior products, especially considering how quality
has improved in organic and sustainably grown produce
since the 1980s.