In modern society, foodservice industry takes a large part in influencing the food supply chain. Hence, many restaurants are now seeking sustainable and ethical food sources which are organic and or locally produced. In turn, this also helps to maintain sustainability in cultural heritage where food is becoming homogenized around the world with the growth of fast food outlets. With the rising awareness of ethical produce, restaurants such as ‘Cibo’ strategically source suppliers in order to satisfy customers as well as support sustainable and organic produce.