MARKETING STRATEGY
The personal service. Workmanship, unique designs and exquisite materials used by Saab kept the ES collection on the forefront of the elite with stars and royalty alike. Zena Chedid, an executive as ES, discussed the ES experience:
The Haute Couture product is a lifetime experience. Our clientele receive personalized service from ES ranging from fit and color to consultation on the design including the theme, hairstyle, jewelry and accessories. Our customers bring in their hair stylist to ensure that the entire look meets everyone's expectations. The experience does not stop there; once you have purchased an ES Haute Couture dress, and years after the purchase, we guarantee the repair of ripped hems and alterations.
All the Haute Couture gowns and evening dresses were made in-house in Paris and Beirut. The line had an experienced team of very talented dressmakers and embroidery specialists at the shop in Beirut who created the custom-made dresses for clientele across the globe.