toms shoes and blake mycoskie were profiled in the la times, as well as inc., people, forbes, fortune, fast company, and time magazines. mycoskie pointed out that the 2009 la times article, 'toms shoes the mode:sell i, give i," resulted in 2,200 orders for shoes i just 12 hours after the article appeared. in february 2010, fast company listed toms shoes as#6 on its list of "top ten most innovative retail companies.