• Overcrowded and small market with about 200 other Newer Tea drink flavours Increasing Tea Prices brands which might cause significant demand reduction. Acquisitions • Presence of other major players such as Coca-Cola and Fluctuating Economy Nestle leading to tough competition.Threats • Competition from local competitors • Indirect completion from other energy drinks like Redbull which could eat into Lipton’s market share. • Increasing Tea prices • Fluctuating Economy