Its deep pockets and enormous workforce are a large part of what has attracted so much controversy. With many countries sceptical, the need for a consumer-friendly brand has never been more crucial. And while an iPhone challenger might sound impossible, there’s plenty to suggest Huawei will make a massive dent in its competitors’ market share.
“We think Huawei’s pretty famous with business customers and network operators,” says Wan.
“The challenges and the big opportunity is in the consumers. Right now, Samsung and Apple are the top two. But all the others are a good opportunity for us. We’re one year in to a transformation. We are on the way to being a top-three consumer brand. We defined strategy and we are on the right way.”