Online shopping web sites need to be perceived as useful (Ericksson et al, 2005,
Pallister et al, 2007, Luarn and Lin, 2005). Davis (1989) defined perceived
usefulness as the major factor that attracts online shoppers lies in the
technology’s usability. This is in line with the belief that using the application
would increase one’s performance. The performance would be centered in the
benefits of purchasing a product through Internet shopping.
Tang (2005) found that perceived usefulness has a significant influence on trust
in e-commerce. According to Chen and Stuart’s (2007) study, perceived
usefulness has a significant influence on different levels of trust toward online
shopping. This is based on customers’ evaluated perception to compare with
other online websites’ experiences.