For alcohol, however, this involves more than a simple transition. As noted earlier, although drinking with coworkers is an important and natural part of business culture, women experience more difficulty adapting to the rules and standards of the workplace. Historically, women have served as entertainers for men in social settings or as cooks who prepare lavish side dishes and drinks. Woman enter- tainers are called “jik-up yeosung,” meaning “women who earn money by entertaining men at a drinking party.” Such women still exist in Korean society in large numbers, and many men look for their services to entertain at parties. Because of this, contemporary working women participating in a drinking party, or any women at private parties with men, have to be cautious not to come across as women entertainers, not to be taken as “easy.” This set of contradictory expectations requires women to maintain a continuous balancing act.