1. Special Activity
1.1 K-MAX conducted Max Season at Sisaket Loa Charoen on 8 Nov 2014, as the following details
Target : 20 units Booking : 31 units
MAX : 27 Units
UC : 4 Units
Key Success Factors:
1. Sisaket Loa Charoen gives incentive to sales staff who can invite customer and sell K-MAX product in the event
which lead to being able to increase K-MAX retail sale in the event
2. Sisaket Loa Charoen have their own leasing program which has lower downpayment comparing with
SKL leasing program and lets customers feel affordable in buying K-MAX.
1.2 K-MAX conducted Max Season at Kubota RMG on 8 Nov 2014, as the following details
Target : 2 units Booking: 5 units
MAX : 5 Units
Attendance 20 people
Key Success Factors:
1. Kubota RMG invited the target customer, power tiller user to the event.
2. Kubota RMG uses the user and dealer incentive in order to supplement for K-MAX down payment.
which lets customers are available to buy K-MAX.
1.3 K-MAX conducted Max Season with Kaset Rung Rueng on 5-12 Nov 2014, the result during 5-9 Nov 2014, as below
Target : 5 units Booking: 0 units
8.2 This week (Nov.10-16)
1. Special Activity
K-MAX will conduct Max Season at Kubota Kaset Rung Rueng and Kubota Benchapon Chonburi, as the following details
AD Date Est. Booking (units)
Kubota Kaset Rung Rueng 10-12/11/2014 10
Suwat tractor 11/11/2014 2
Kubota Benchapon Chonburi 15/11/2014 5