Green marketing is the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment. Last year, Chanel started to “go green;” they followed the idea of Eco-friendly fashion. They have made many clothes and done many fashion shows that show of the Eco-friendly side of fashion. The little black dress, a women’s wardrobe staple since Coco Chanel first introduced them to the world decades ago, have now become Eco-friendly. Chanel designers collaborate to produce apparel and accessories made with recycled plastic and now it is easier for consumers to find clothing and accessories that are made with recycled plastics.