The New Multi-Screen World: 2014 is the year of multi-screen marketing, with travellers moving across devices to complete bookings.
Social Media Marketing: 2014 will be the year to increase website traffic via social media. Search engines are favouring social media sites within search results more than ever before
Growing Importance of Google Plus: Google Plus will be the social network for SEO growth during 2014 - evolving into google carousel, local searches and google now
Deeper use of Analytics: Google Analytics Improvement’s released in recent months should see marketers getting deeper into analytics during 2014
Website Site Speed: Site speed has always had some effect on search engine results however it’s rumoured that 2014 will see site speed having a more significant effect on your search engine rankings.
Geo-Targeting: Geo Targeting is set for huge growth throughout 2014. The hotel industry needs to see the potential with this targeted marketing method.