Sincerely,
My name here
“The thing I liked was that it wouldn’t hurt them, even though it conveyed
bad news,” Sonya said.
Note that Sonya wrote nothing personal. The entire focus was on the
process of selecting a candidate; no part of the letter mentioned anything
individual or specific. While the unsuccessful applicants won’t like getting
the letter, neither will it sting.
Press Releases
Major corporations frequently use the Diplomatic No organizational structure
when they need to announce bad news to the public. The strategy
works whether the announcement is made via E-mail, a newsletter, a
memo, or a press release.
A press release is an announcement of a newsworthy event issued to
the media. To have the best chance of having your press release published,
it needs to be more than relevant—it needs to be written concisely. The
less revision a publication has to do, the more likely the release is to be
published.
Business Writing for Results
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