It is an exciting time to be a nurse. Healthcare is changing and the role and practice of the professional nurse is changing along with it. Advocacy skills are becoming increasingly important in this ever-changing world. Opportunities abound for point-of-care nurses to advocate both for nurses and for the profession. Point-of-care nurses have an opportunity to build on their public image of being the most trusted profession by communicating and advocating for a more accurate view of their contributions to healthcare and society. Managers and administrators work daily, advocating to obtain adequate resources for their nursing staff and to promote positive work environments. Nurse educators play a critical role in preparing nurses to strengthen the profession through advocacy. Every nurse in every setting has the opportunity to make a positive impact on the profession through advocating daily for nurses and the nursing profession.