no matter the type of page you are designing, whether it is a flyer, poster, newsletter, resume and so on, it is important to remember the purpose of you page and your audience. the most visually exciting page can fail to communicate a message if too much emphasis is on producing a "cool" page rather than a page that speaks to your audience. It's easy to get caught up in arranging the visual elements on the page : moving around type, graphics, and experimenting with layout and alignment. Step back once in a while, however, and ask yourself "Dose the design work?" "Dose it say what I want and need it to say?" and, most importantly, "will my audience be attracted to the page and understand the message?