The scale, market reach and political might of transnational corporations have soared since World War II. The power of transnational corporations continues to grow in Market Forces. Policy Reform requires their support, or at least acquiescence; big business comes to understand sustainable development as a necessary condition for preserving the stability of world markets. The Great Transition process transforms the role of business. As the new values spread among the consuming public, forward-looking corporations seize the new reality as a business opportunity and a matter of social responsibility. In partnership with government and citizens’ groups they establish tough standards for sustainable businesses and innovative practices to meet them.