A repositioned palate : in the past consumers used to eat food for sustenance ,today more people , one in four to be exact ,are having eating occasions that can be described as “ savoring ” a description that conveys a new upscale eating experience defined by freshness , distinctive flavors, foodie narratives, and more . One in 10 shoppers now choose higher-end cuts of meat of order to recreate a restaurant dining experience .In addition ,consumers are interested in more bold flavors such as tangy ,smoky ,salty,herbal,sour,and bitter,which is nearly double from three years ago