Reed Elsevier wished to investigate the relative carbon efficiency of providing
journals through physical means compared to electronic delivery. The objective was
to clearly determine the footprint of the alternative channels, and communicate
results to journal readers and the wider industry. Ultimately, Reed Elsevier wished to
provide robust data to inform the publishing industry on how climate change impacts
may be minimised. Reed Elsevier commissioned Best Foot Forward (BFF), an
Oxford based consultancy specialising in carbon and ecological footprinting, to
undertake the analysis