Nominee: THINK&GO - Dynamic NFC-Screen
Although touch screens offer a first degree of physical interaction, the current possibilities to interact with a screen are limited. Since capturing valuable information from them is difficult, the resulting conversion rate is lower than what it should be. Smartphone users are empowered to find information and purchase products anywhere, anytime. Payment is enabled on mobile phones by many technologies. Proximity technologies such as Wi-Fi, Bluetooth and NFC allow mobile users to connect with their surrounding more easily than ever.Media owners in the retail, transport, and digital signage industries want a strong ROI from their screens, but they struggle to turn these attention-grabbing medium into powerful value-added services and revenue generators.