The only surprise about this bottled water is that it is not priced higher than its suggested retail price of $40. After all, it is named Bling that brings to mind huge jewelry often worn to show off to other people. The bottle is made out of Swarovski crystals. It is also corked like a bottle of champagne. There is no word, however, if it also has the fizz and pop of a freshly opened bottle of champagne. Imagine a day when people would be toasting each other with a glass of Bling, or athletes would douse each other with the contents of Bling after winning a sporting competition.