Positioning is: in terms of marketing communication, locating a brand in the target audience’s mind relative to competition in terms of benefits.
This means that you give Nalu the positioning and you do that with your communication. So after the audience sees or hears or reads your advertising, what is it that you want them to know and think.
For example, Mercedes is a premium high class German automobile (that’s the positioning of the brand). Or Red Bull gives you wings (this means that the product gives you incredible strength which of course is an exaggeration).
Overall, positioning is closely connected to the benefits of Nalu and how you communicate these benefits to your audience.