Philanthropy
Between now and 2030, the philosophy of giving will change further – away from conventional philanthropy (supporting major nonprofit institutions) to venture and catalytic philanthropy. Venture philanthropy refers to supporting a social business with financial, intellectual or human capital. In addition, the donors sometimes act also as mentors or consultants for the nonprofits or take positions on their boards. Catalytic philanthropy goes a step further: here the donors aim to catalyze a campaign that achieves measurable impact on a social issue they are deeply concerned about.