It has been two decades since SC Johnson commissioned the groundbreaking
study, The Environment: Public Attitudes and Individual Behavior. Executed by
the Roper Organization (now a part of GfK) in 1990, the SC Johnson research was
the precursor to Green Gauge®
, the world’s longest-running survey research
program probing the appetite for green among consumers in the United States.
Green Gauge still asks a number of the same probing questions from the original
1990 SC Johnson study.