The use of social networking sites and other mobile applications have been
growing intensively, not to mention, several researches indicated that it is one of the
factors that impact the relationship maintenance between one another. It is highly
desirable for all citizens to have a good interpersonal communication to maintain and
develop further relationships. Bad communication skills may have harmed the
interpersonal relationships. On the other hand, when talking about social networking
sites like facebook and what it does to the society, people instantly thought of a
smaller world or a communication platform with no boundaries. Regardless of their
benefits in connecting people around the globe, scholars have been studying its
impact on user’s mental health and society using quantitative approaches with western
university students. Nevertheless, thai users stated that their phubbing behaviors do no
harm to their relationships. This paper aimed to filled gaps and limitations of previous
researches, with qualitative approach by interviews and observations of thai users
along with their interpersonal communication skills. Qualitative method was chose to
gain understandings of the underlying reasons and motivations of the users which
provide explanations that quantitative method could not do. The interviews were
conducted in both one on one and small focused group, consisted of ten participants in
total. Results are that facebook have both positive and negative sides to the users,
while it virtually brings people together but in also drift away their loved ones in
reality. There would be certain thoughts and feeling they choose to express on
facebook and texts but face to face is still needed for serious and personal conversations. It is undeniable that facebook has been with human beings for almost a
decade that users have almost forgotten their lives without it. Sometimes, to turn off is
to connect with others in order to build strong interpersonal relationships.