Project results and impacts Ecocity started in 2008 as a voluntary scheme with the purpose of providing consolidated delivery to retailers and businesses in the urban area. Rather than setting up a new consolidation center, the existing distribution facilities of the WPM of Parma are used and food deliveries have been rationalized. The service captures an increasing part of the freight flows of fresh food, dried food, Ho.Re.Ca goods, as well as clothes and packaged goods. It delivers 40 tons of food products per day within the city. After 3 years, the