An ice cream sandwich for adult tastes – Häagen-Dazs Crispy Sandwich™ – launches in Japan (2001), followed by the introduction of Häagen-Dazs Cream Crisp™ in Europe (2004).
• A new flagship shop opens on the Champs-Élysées in Paris (2007).
• In Japan, Häagen-Dazs unveils Dolce® – a multi-layered sensation inspired by desserts of the world. It’s the most successful introduction in the brand’s history (2007).
• Brazil hosts Häagen-Dazs Mix Music™ festival (2007).
• Häagen-Dazs launches in India and Morocco (2008).
• Häagen-Dazs Smoothies debut in Europe (2009).
• Häagen-Dazs ranks as the No. 1 Most-Liked Brand in the Nikkei Brand Japan 2009 survey of the top 1,000 brands in Japan (2009).