Marketers need to successfully drive innovation; build brand presence in a changing society; create an organisational culture that shares and acts on the principles of customer focus; and develop performance metrics that include data analytics and deep insights into consumer motivations, in addition to a focus on financial and market performance. These capabilities need to be applied in a creative manner with an awareness of ethical and social responsibility.
The Marketing Innovator
Consumer Analysis, Insight and Creativity
Product-service Design and Development
Strategic Brand Planning, Market Development and Opportunity Identification
Marketing Communications
Market-led Organisational Change
Research Methods for Business
Dissertation