Library's building space, reading rooms, furniture and other equipment are arranged
conveniently for users. Various software and hardware for the computer can provide a
friendly interface for users. Accessible terminals are also provided to the user. Application
software can be provided to the members of the library. Here the library can purchase the
license copy of the software from the dealer and can become an agent for the provision of
copies. Library can also deal as an Internet connection provider and network coordinator.
Like the product of business industries, library's products also pass through a life cycle. The
life cycle concentrates on the changes of demand through the lifetime of the product. This
refers to different levels of market acceptance of the product. The first phase is the
introduction phase at which the product is unknown to the public. Special offers should be
made to advertise and commercialize it.
The second stage refers to the growth phase. During this stage the product achieves a wider
distribution as a consequence of publicity and promotion and also encounter competition
from other similar products. During the third level, the product becomes stable in the market
opportunity and reaches the stage of maturity. In the maturity phase, the product earns
maximum profit/market share or the utility of the product and then the products are
characterized by price warning, which requires lowering the price. Product passes through the
decline phase due to rival products, changes in the customer preferences, and the change of
fashion. When the old product has declined, library must introduce new products designed to
reach a profitable component of the market.
Library's building space, reading rooms, furniture and other equipment are arrangedconveniently for users. Various software and hardware for the computer can provide afriendly interface for users. Accessible terminals are also provided to the user. Applicationsoftware can be provided to the members of the library. Here the library can purchase thelicense copy of the software from the dealer and can become an agent for the provision ofcopies. Library can also deal as an Internet connection provider and network coordinator.Like the product of business industries, library's products also pass through a life cycle. Thelife cycle concentrates on the changes of demand through the lifetime of the product. Thisrefers to different levels of market acceptance of the product. The first phase is theintroduction phase at which the product is unknown to the public. Special offers should bemade to advertise and commercialize it.The second stage refers to the growth phase. During this stage the product achieves a widerdistribution as a consequence of publicity and promotion and also encounter competitionfrom other similar products. During the third level, the product becomes stable in the marketopportunity and reaches the stage of maturity. In the maturity phase, the product earnsmaximum profit/market share or the utility of the product and then the products arecharacterized by price warning, which requires lowering the price. Product passes through thedecline phase due to rival products, changes in the customer preferences, and the change offashion. When the old product has declined, library must introduce new products designed toreach a profitable component of the market.
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