When thinking about a tourism product, it’s important to differentiate between what the customers actually buy (the promise of a product) and the product – mainly a service – that they receive after the purchase (the actual product). The purchasing decision made by the tourist is based on the promise of the product – a promise established by what she or he sees in your promotional material. This is because the tourism product – unlike a car or a computer – consists of a combination of tangible and intangible items and the potential customers “buy” the product before “acquiring” the product (we’ll dive deeper into this in our next blog post). - See more at: http://www.freenomads.com/blog/?p=296#sthash.5KdSM3tI.dpuf