explain that even
though ―much of the academic research to date … has largely presumed or mandated (e.g. in
laboratory studies) CSR awareness on the part of the relevant test populations…, recent
studies with real stakeholders revealed that awareness of a company‘s CSR activities is
typically low among its stakeholders‖ and that this may explain the low stakeholders‘ reaction
to these strategic initiatives. From this information, we derive the first research hypothesis