Textron inc., a large " multi-industry" company , seeks " to identify , research , select, acquire and integrate companies , and has developed a set of rigorous criteria to guide decision making." Textron continuously looks "to enhance and reshape its portfolio by divesting non-core assets and acquiring branded businesses in attractive industries with substantial long-term growth potential. "Textron operates four independent business Bell Helicopter (31 percent of revenues) Cessna Aircraft (24 percent) , Textron Systems (19 percent) , Finance (2 Percent) , and Industrial (24 percent). The firm uses return on invested capital (ROIC) as a way to evaluate the contribution of its diversified set of businesses as they compete internally for resources.