As for the kids they have four market age groups which they target which are; 0-2, 2-5, 5-8, and 8-12years. As for the babies and toddlers which are in the 0-2
year’s
age group, they sell fluoride-free toothpaste since they are new to the oral health care.as for the 8-12, they sell transitional toothpaste which makes they get use to the transition from the children to the adult age group, which provides them with a great cavity protection. Apart from this they also market products for both young girls and buys. For the girls they sell the girls favourite character Dora the explorer toothpaste and toothbrushes. And for the boys they sell the boys favourite characters which is SpongeBob Square pants with the toothpaste and toothbrush as well.