“[…] When I see an ad in the newspaper or on the web and they don’t reveal the brand name,
I hate that. You know, you should be proud of your brand […] Some companies don’t
advertise their brand as they are going through an agency. For whatever reason they choose
not to give their brand […], but for me, I like to know who I am going to work for.”
(Australian male, 28, employee, seven years of work experience with one company, recently
started a new job with different company)