Thought Questions
1. How might you use the concept selection method to decide whether to offer a ingle product to the marketplace or to offer several different product options?
2. How might you use the method to determine which product features should be tan
dard and which should be optional or add-ons?
3. Can you imagine an interactive computer tool that would allow a large g roup ( ay.
20 or more people) to participate in the concept selection process? How might uch a tool work?
4. What could cause a situation in which a development team uses the concept selection method to agree on a concept that then results in commercial failure?