AT&T says " It's all within your reach-one connection: across town, across the country, across the world. At Disney theme parks, "imaginers" work wonders in their quest to create fantasies and make a dream come true today. Dell leads the personal computer industry by consistently making good on its promise to "be direct", making it easy for customers to custom-design their own computers and have them delivered quickly to their doorsteps or desktops. These and other highly successful companies know that if they take care of their customers, market share and profits will follow.