Pork meat touches the lives of most Thai people on an almost daily basis, with 90 per cent of the population eating pork meat at least once a week. Every time a business or consumer purchases products or services they display forms of buyer behavior that are influenced by many factors. Meat is also popular continually especially pork, the company sees business opportunities from the pork with a higher growth rate. The highest in the meat market, with consumers still prefer pork consumption has increased steadily. Including the current lifestyle must race against time.
Its versatility and ease of handling and cooking has made it a popular menu item, whether cooked fresh at home or in a restaurant, eaten as takeaway from a quick service restaurant, or purchased as a partially prepared meal or snack to be cooked and served at home or in a wide variety of food service situations. The Company has added the value of basic processed products from animal farms by processing them into cooked food products and ready-to-eat food products, then, chilling or freezing and distributing the products under PICKED PORK brand.
PICKED PORK as an alternative for consumers who want the convenience and quick consumption of pork. Its versatility and ease of handling and cooking has made it a popular menu item, whether cooked fresh at home or in a restaurant, eaten as takeaway from a quick service restaurant, or purchased as a partially prepared meal or snack to be cooked and served at home or in a wide variety of food service situations. The pork meat industry is substantial and growing, with a strong presence in many rural and regional communities, where it employs people in both agricultural and food processing environments.