strategic analysis
external environment
the pizza market grow up rapidly, when the possibility of home delivery was accepted by the consumer. in the mid-1980s pizza was the fastest growing up food at the fast food market. there are 3 segments comprised the pizza restaurent market. at first the traditional eat-in, where consumers can enjoy their food like in ordinary restaurants or pubs, at second the carryout ( many stores had seperated windows to provide this service ) and at last the delivery-home service, where consumer can call and order their food. many companies competed at least in 2 of these segments. For example, Pizza Hut's carryout accounted for 40% of the profit.