The need for quality and innovation in services organizations became vital for their business excellence and to compete through strengthen their competitive advantage (Juneja, Ahmad, & Kumar, 2011; Karani & Bichanga, 2012). This has driven and motivated many researchers to conduct studies in the relationship between TQM practices and innovation. The existing literature has provided fresh views and various approaches from different prospective into TQM practice-innovation relationship. However, some shortcoming notes appear from these studies.