Abstract
The purposes of this essay were to make a comparison between the advertising and marketing of Topshop and H&m. which one more successful in attracting the customer. This essay make a research by selected from 25 female customers. The research found that a mostly of customers interested in Topshop and their advertising encourage people to buy the products. So advertising can help to marketing get new relationship with customers and attract the customer closely to the company and has increasingly sales.
The meaning of marketing is whatever can make communicate customer. The purpose of marketing is attracting buyer reach to seller. The marketing focus on the future and make more sales and care relationships between seller and costumers (De Mooij, 2010). And advertising has the same meaning with marketing but there is different purpose. So the purpose of advertising is try to attract customer going to any way that requirement (want to be). However, Advertising is one process of marketing that makes it possible for customers to access products easier. As such attracts customers to know new thing or new information like new collection and new products, So advertising is one of the marketing strategy. Therefore, Marketing and Advertising is very similar. Today business have grow dramatically and the new brands happen quickly in fashion as well. Thus the marketing of each brand must be using advertising to reach a customer to buy the products. Advertising be able to help marketing going succeed as well. Because advertising have many way for speak to customer for example, communication style, television program, social network, print (De Mooij, 2010). This essay aims to look at comparison of the advertising and marketing of Topshop and H&m., which is more successful in attracting the customer.
Starting points in looking at the cause of H&m. everyone know H&m brand because it’s a popular clothing brands in the world and has store worldwide. In 1947 the first store of H&m opened at Sweden in Västerås city. But at the that time they manufacture only women’s clothing. than At the present the H&m cover everyone also women, future mothers, men, teenagers , children and baby. H&m want to be entertainment and enjoyment of fashion for everybody.
Beside is H&m offer another products for sale also accessories , cosmetics, home accessories and etc (Bergh and Behrer,2011). Nowadays H&m subdivided was other brands under the brand of H&m of four brands such as Cos, Monki, Weekday and Cheap Monday. They use the marketing mix useful for running business the element in 4 concept of marketing mix such as the product , the price, the place and promotion (Bergh and Behrer,2011). H&m has increasing around 10-15% of the stores number every years. So in each year the number of the sales of H&m more up ward and increasingly. Heretofore, H&m has 3400 stores in the world and they looking for increase the number of branch by opening new stores about 375 stores in this year. (H&M,2014)
H&M believe that they do need sale a collection within Three weeks only not longer than because the try to beware of their value. They have new idea to do for their customers and surprise customer. Since 2004 until 2014 , H&m used some important designers or actor working together by create and design new collection. To illustrate is on 6 November 2014, H&m had new campaign is Alexander Wang x H&m collection. Next is promotion, H&m spend many the best promotion for customer every way. for instance, Sale in stores from 20 until 70% by the time or that the special of season, get code discount on social network or advertising in magazine. Moving on their advertising of H&m, The project are easy to understand and keep their design very simple and make know that about new information from H&m. In each countries around the world has different designs and format. And In different ways also , banner advertising on website, advertising on social media (For example, Facebook , YouTube, Twitter , Blog), outdoor , prints , video ,television, radio and etc (Campaign Showcase,2012). Customer can get more Sale information on Application , Email ,news papers , and magazine. H&M has Free magazine for their customer every month . H&m offer another way to shopping is online shopping on website. Sometime customer can get free delivery or college at the store. So we can seen the over view of H&m marketing strategy and advertising that H&m is very popular in every countries because they stay in the trendy fashion and always low price. They try to make direct marketing to supported young people because tanagers don't have a lot money spend for fashion but they want to update and follow fashion.
Furthermore, H&m is also on of brand that successfully selling online. The plenty of customer prefer to shopping online because they don't have enough time to go to store. and it's convenient for them.
All of the products of Topshop very similar with H&m but there are different style and higher price than H&m. and has bigger target group more than Topshop and there are different target group. So advertising has the different design too. we can see from the past advertising of H&m and Topshop that H&m’ s advertising was simple style and clearly they create focused on easy to understand. Include the price of products and the logo of H&m put on advertising. but target group of Topshop focused on student and work people, advertising design will be model, high class and gorgeous style. Topshop focus on the digital media advertising more In every years, Topshop pay money for advertising about print and magazine 4000 pound , social media 3000 pound , event 8500 pound ,upgrade website 850 per upgrade and creative design 4500pound(Mahakhalid1,2013).
look back at the past. Topshop was started 40 years ago.
this is one brands to successful in the marketing world. Topshop let’s started on the fashion way on 1964. They are grown up and now TOPSHOP has over 300 stores in the United Kingdom and ship to more than 100 countries in the world. And sister’s brands of TOPSHOP is Burton, Dorothy Perkins, Miss Selfridge(Mahakhalid1,2013).¬ Target group is Middle age and only female. So target group of Topshop not bigger. they don't want present to much item like H&m. moving on the marketing plan. Topshop try going to assess the relationship between new customers. And they use five marketing communications mix for increase sales also Advertising, Sales Promotion, Public Relations, Personal Selling, and Direct Marketing. There are a lot of technique for attract new customer For instance, special Activity is Topshop bus for promote new products or new season around the cites and free gift cards, and free totes bags. And Topshop is the biggest supporter of London Fashion Week. So designing was street style and celebrity style. Another way of marketing strategy .They co-corporate working with the supermodel for celebrate the collection such as In 2007 , TOPSHOP had new collection is the Kate Moss collaboration by Kate Moss. They spend money for advertising in Digital Media . They creative paper printed as a postcard, magazine and always uploaded their photo and information to Facebook and Instagram. (Shearman,S. 2013). Topshop was successfully on this way they spread advertising to another way for example, they had creative team for create and design advertising on a screen at the show space, as well as on Google+, Twitter, YouTube, Website and social media. Than they has advertising worldwide and everywhere.
The main point of this essay is comparison of advertising and marketing of Topshop and H&m. which one more successful in attracting the customer. So the result of my research from 25 females found that 20 peoples prefer to go to Topshop because they love the style ,designing and Topshop has high quality and more fashionable even though quite expensive. cause of customers through that H&m really bad and similar quality to Primark. They get new information from the advertising of Topshop such as online, magazine, outdoor. Especially window displays make customers want to but the products. they believe in Topshop and already spend money for purchases the products.
On the other hand, five people interested in H&m they believe in the cheap price and they can find the H&m stores in everywhere in the world.
In conclusion , Advertisements are crucial to encourage the consumers. Furthermore, if a firm has a worthy advertising, the amount of purchases could be increased. I believed that advertising has important in marketing strategy because advertising has benefit with the number of sales and be able build relationship with new customer and advertising is the best messenger to customer to know about new information also sale promotion, when the new collection or new product coming or special activity. A summery of the key point of this essay is Topshop successful in marketing and advertising more H&m.
Abstract
The purposes of this essay were to make a comparison between the advertising and marketing of Topshop and H&m. which one more successful in attracting the customer. This essay make a research by selected from 25 female customers. The research found that a mostly of customers interested in Topshop and their advertising encourage people to buy the products. So advertising can help to marketing get new relationship with customers and attract the customer closely to the company and has increasingly sales.
The meaning of marketing is whatever can make communicate customer. The purpose of marketing is attracting buyer reach to seller. The marketing focus on the future and make more sales and care relationships between seller and costumers (De Mooij, 2010). And advertising has the same meaning with marketing but there is different purpose. So the purpose of advertising is try to attract customer going to any way that requirement (want to be). However, Advertising is one process of marketing that makes it possible for customers to access products easier. As such attracts customers to know new thing or new information like new collection and new products, So advertising is one of the marketing strategy. Therefore, Marketing and Advertising is very similar. Today business have grow dramatically and the new brands happen quickly in fashion as well. Thus the marketing of each brand must be using advertising to reach a customer to buy the products. Advertising be able to help marketing going succeed as well. Because advertising have many way for speak to customer for example, communication style, television program, social network, print (De Mooij, 2010). This essay aims to look at comparison of the advertising and marketing of Topshop and H&m., which is more successful in attracting the customer.
Starting points in looking at the cause of H&m. everyone know H&m brand because it’s a popular clothing brands in the world and has store worldwide. In 1947 the first store of H&m opened at Sweden in Västerås city. But at the that time they manufacture only women’s clothing. than At the present the H&m cover everyone also women, future mothers, men, teenagers , children and baby. H&m want to be entertainment and enjoyment of fashion for everybody.
Beside is H&m offer another products for sale also accessories , cosmetics, home accessories and etc (Bergh and Behrer,2011). Nowadays H&m subdivided was other brands under the brand of H&m of four brands such as Cos, Monki, Weekday and Cheap Monday. They use the marketing mix useful for running business the element in 4 concept of marketing mix such as the product , the price, the place and promotion (Bergh and Behrer,2011). H&m has increasing around 10-15% of the stores number every years. So in each year the number of the sales of H&m more up ward and increasingly. Heretofore, H&m has 3400 stores in the world and they looking for increase the number of branch by opening new stores about 375 stores in this year. (H&M,2014)
H&M believe that they do need sale a collection within Three weeks only not longer than because the try to beware of their value. They have new idea to do for their customers and surprise customer. Since 2004 until 2014 , H&m used some important designers or actor working together by create and design new collection. To illustrate is on 6 November 2014, H&m had new campaign is Alexander Wang x H&m collection. Next is promotion, H&m spend many the best promotion for customer every way. for instance, Sale in stores from 20 until 70% by the time or that the special of season, get code discount on social network or advertising in magazine. Moving on their advertising of H&m, The project are easy to understand and keep their design very simple and make know that about new information from H&m. In each countries around the world has different designs and format. And In different ways also , banner advertising on website, advertising on social media (For example, Facebook , YouTube, Twitter , Blog), outdoor , prints , video ,television, radio and etc (Campaign Showcase,2012). Customer can get more Sale information on Application , Email ,news papers , and magazine. H&M has Free magazine for their customer every month . H&m offer another way to shopping is online shopping on website. Sometime customer can get free delivery or college at the store. So we can seen the over view of H&m marketing strategy and advertising that H&m is very popular in every countries because they stay in the trendy fashion and always low price. They try to make direct marketing to supported young people because tanagers don't have a lot money spend for fashion but they want to update and follow fashion.
Furthermore, H&m is also on of brand that successfully selling online. The plenty of customer prefer to shopping online because they don't have enough time to go to store. and it's convenient for them.
All of the products of Topshop very similar with H&m but there are different style and higher price than H&m. and has bigger target group more than Topshop and there are different target group. So advertising has the different design too. we can see from the past advertising of H&m and Topshop that H&m’ s advertising was simple style and clearly they create focused on easy to understand. Include the price of products and the logo of H&m put on advertising. but target group of Topshop focused on student and work people, advertising design will be model, high class and gorgeous style. Topshop focus on the digital media advertising more In every years, Topshop pay money for advertising about print and magazine 4000 pound , social media 3000 pound , event 8500 pound ,upgrade website 850 per upgrade and creative design 4500pound(Mahakhalid1,2013).
look back at the past. Topshop was started 40 years ago.
this is one brands to successful in the marketing world. Topshop let’s started on the fashion way on 1964. They are grown up and now TOPSHOP has over 300 stores in the United Kingdom and ship to more than 100 countries in the world. And sister’s brands of TOPSHOP is Burton, Dorothy Perkins, Miss Selfridge(Mahakhalid1,2013).¬ Target group is Middle age and only female. So target group of Topshop not bigger. they don't want present to much item like H&m. moving on the marketing plan. Topshop try going to assess the relationship between new customers. And they use five marketing communications mix for increase sales also Advertising, Sales Promotion, Public Relations, Personal Selling, and Direct Marketing. There are a lot of technique for attract new customer For instance, special Activity is Topshop bus for promote new products or new season around the cites and free gift cards, and free totes bags. And Topshop is the biggest supporter of London Fashion Week. So designing was street style and celebrity style. Another way of marketing strategy .They co-corporate working with the supermodel for celebrate the collection such as In 2007 , TOPSHOP had new collection is the Kate Moss collaboration by Kate Moss. They spend money for advertising in Digital Media . They creative paper printed as a postcard, magazine and always uploaded their photo and information to Facebook and Instagram. (Shearman,S. 2013). Topshop was successfully on this way they spread advertising to another way for example, they had creative team for create and design advertising on a screen at the show space, as well as on Google+, Twitter, YouTube, Website and social media. Than they has advertising worldwide and everywhere.
The main point of this essay is comparison of advertising and marketing of Topshop and H&m. which one more successful in attracting the customer. So the result of my research from 25 females found that 20 peoples prefer to go to Topshop because they love the style ,designing and Topshop has high quality and more fashionable even though quite expensive. cause of customers through that H&m really bad and similar quality to Primark. They get new information from the advertising of Topshop such as online, magazine, outdoor. Especially window displays make customers want to but the products. they believe in Topshop and already spend money for purchases the products.
On the other hand, five people interested in H&m they believe in the cheap price and they can find the H&m stores in everywhere in the world.
In conclusion , Advertisements are crucial to encourage the consumers. Furthermore, if a firm has a worthy advertising, the amount of purchases could be increased. I believed that advertising has important in marketing strategy because advertising has benefit with the number of sales and be able build relationship with new customer and advertising is the best messenger to customer to know about new information also sale promotion, when the new collection or new product coming or special activity. A summery of the key point of this essay is Topshop successful in marketing and advertising more H&m.
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นามธรรม
วัตถุประสงค์ของบทความนี้คือการทำให้การเปรียบเทียบระหว่างโฆษณาและการตลาดของ Topshop และ H &เมตร ซึ่งมากกว่าหนึ่งประสบความสำเร็จในการดึงดูดลูกค้า เรียงความนี้ทำให้การวิจัยโดยเลือกจาก 25 ลูกค้าผู้หญิง ผลการวิจัยพบว่าส่วนใหญ่ของลูกค้าที่สนใจและโฆษณาของ Topshop สนับสนุนให้ประชาชนซื้อสินค้า So advertising can help to marketing get new relationship with customers and attract the customer closely to the company and has increasingly sales.
The meaning of marketing is whatever can make communicate customer. The purpose of marketing is attracting buyer reach to seller. The marketing focus on the future and make more sales and care relationships between seller and costumers (De Mooij, 2010). And advertising has the same meaning with marketing but there is different purpose. So the purpose of advertising is try to attract customer going to any way that requirement (want to be). However, Advertising is one process of marketing that makes it possible for customers to access products easier.เช่นดูดลูกค้ารู้สิ่งใหม่หรือข้อมูลใหม่เช่นคอลเลกชันใหม่และผลิตภัณฑ์ใหม่เพื่อการโฆษณาเป็นหนึ่งในกลยุทธ์การตลาด ดังนั้น การตลาดและโฆษณามันคล้ายกันมาก วันนี้ธุรกิจมีการเติบโตอย่างมากและแบรนด์ใหม่เกิดขึ้นอย่างรวดเร็วในแฟชั่นได้เป็นอย่างดี ดังนั้นการตลาดของแต่ละยี่ห้อต้องใช้โฆษณาไปถึงลูกค้าที่ซื้อผลิตภัณฑ์โฆษณาจะช่วยการตลาดจะประสบความสำเร็จเป็นอย่างดี เพราะโฆษณามีวิธีการพูดกับลูกค้า เช่น ลักษณะการติดต่อสื่อสารเครือข่ายทางสังคม , โปรแกรม , โทรทัศน์ , พิมพ์ ( เดอ mooij , 2010 ) บทความนี้มีวัตถุประสงค์ที่จะดูที่การเปรียบเทียบการโฆษณาและการตลาดของ Topshop และ H &เมตร ซึ่งประสบความสำเร็จในการดึงดูดลูกค้า .
Starting points in looking at the cause of H&m. everyone know H&m brand because it’s a popular clothing brands in the world and has store worldwide. In 1947 the first store of H&m opened at Sweden in Västerås city. But at the that time they manufacture only women’s clothing. than At the present the H&m cover everyone also women, future mothers, men, teenagers , children and baby. H&m want to be entertainment and enjoyment of fashion for everybody.
Beside is H&m offer another products for sale also accessories , cosmetics, home accessories and etc (Bergh and Behrer,2011). Nowadays H&m subdivided was other brands under the brand of H&m of four brands such as Cos, Monki, Weekday and Cheap Monday. They use the marketing mix useful for running business the element in 4 concept of marketing mix such as the product , the price, the place and promotion (Bergh and Behrer,2011). H&m has increasing around 10-15% of the stores number every years. So in each year the number of the sales of H&m more up ward and increasingly. Heretofore, H&m has 3400 stores in the world and they looking for increase the number of branch by opening new stores about 375 stores in this year. (H&M,2014)
H&M believe that they do need sale a collection within Three weeks only not longer than because the try to beware of their value. They have new idea to do for their customers and surprise customer. Since 2004 until 2014 ,
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