Why: Shoppers want to know what that brooch is going to look like on a real live lapel, how low that necklace hangs or if that pencil holder is going to hold three or 30 pencils.
How: You don’t have to use a boring ol’ ruler to show scale; just choose any object that would be familiar to most people. If you’ve made clothes or jewelry, put them on a human! Shoppers who feel like they are in between sizes, or aren’t familiar with the exact measurement scale you’re using, will have their questions answered when they see a human sporting your product. If you’re selling a non-wearable object, your scale photo can be as simple as staging the purse you made with a phone peeking out, or your hand-painted dessert plate with a couple of cookies on it.