From the above discussion it can be inferred that Mutual Fund and Life Insurance as an investment vehicles are
capturing the attention of various segments of the society, like academicians, entrepreneurs, financial intermediaries,
investors and regulators for varied reasons. But the existing studies on factors influencing selection of Mutual Fund and
Life Insurance schemes are very few and very little information is available about investors’ perceptions, preferences,
attitudes and behavior. Yet again all efforts in this direction are fragmented. Thus this paper makes an earnest attempt to
study the behavior of the retail investors, a class who got less attention in research, in their selection of the Mutual
Funds and Life Insurances products in an Indian perspective.