organizational learning. As Mason (2003) suggests, a mix of technology and organizational learning processes can contribute to KM programs.
From the innovation perspective, learning activities occur with new experiences directed towards exploration (i.e., research), routine experiences, and training (Bates & Khasawneh, 2004). These activities help develop knowledge that can be used to recognize, acquire, and assimilate new information and then to apply the ensuing knowledge. The greater the knowledge possessed and shared throughout the organization, the more the organization will be inclined to absorb new knowledge, and apply it towards innovative, creative, and effective products and services. Accordingly, the second proposition is: