Synthesized in a refined bouquet of fragrances, the ingredients that define the femininity and uniqueness of the Valentino woman have inspired a new perfume called Valentina that was conceived as couture style and a signature element of distinction that expresses a feminine ideal. Valentina is beautiful, radiant with charms belonging to a modern heiress. She is seductive, sophisticated , unconventional, charismatic . She creates her own style. She sets home in a classical Roman Palazzo but there is nothing she likes more than feeling the heart beat of the vivid city of Rome. She is the only protagonist of a hypnotic, bewitching story full of references and allusions to legendary figures of Italian fashion and cinema. Valentina comes to life in the advertising campaign for the perfume shot by David Sims and the TV film directed by Johan Renck along the dark and secret streets of a sumptuously deserted, nocturnal Rome.