But it took the entrepreneurial vision of advertising executive Mr. Trevor Field to transform an ingenious invention into an innovative, sustainable solution to one of the region’s most pressing problems. Mr. Field happened to visit the fair where he saw Mr. Stuiver’s pump. He immediately recalled one of his experiences a few days earlier while he was on a fishing expedition: a group of village women beside a wind-powered water pump, waiting for the wind to blow and bring water up. He thought that the innovative pump could help develop a self-sustaining water system that could alleviate the water crisis in Africa and other regions of the world. As an advertising professional, he came up with the idea that the reservoir for the pumped water could be a place for billboards for advertising. That way, the advertisements could bear the costs of maintenance, while the children playing on the merry-go-round would power the pump. A unique combination indeed.