Although our primary research endeavor shared keen insights on how males feel about Smart TVs, we decided to dig deeper and conduct one-on-one interviews to gather information that a survey cannot lend. We asked a total of 10 men a series questions to tap into their feelings towards smart TVs, such as, “How do you feel about the Samsung brand?” and “Would you consider buying a Samsung Smart TV?” We were able take notice of the fact that some men are slightly unaware of the qualities and features that Samsung’s Smart TV has to offer. This along with the alarmingly high price steers them away from purchasing a Smart TV. There is a need to communicate a benefit, build brand awareness amongst our target market, and educate the consumers on the experience that Samsung has to offer