The Store
Part of the fun for coffee shop owners comes in the development and maintenance of the store. If you opt against opening a franchise, this is where you will exercise your creativity. From creating menus, decorating and designing the interior, and deciding the angle and purpose of your shop, you will work daily to make your dream a reality. After determining your target audience, you can make decisions regarding what music to play, whether to offer free WiFi, what retail merchandise you want to sell and what special events you want to attract crowds, serve the community and encourage local artists. You'll enjoy making your shop more than just a place where customers come for caffeine. Instead, develop it into a unique establishment that carries out your personal vision.