word spread as far as southern California, the home of Douglas who had for fourteen years run a market research company Dohnng, automakers. Dohring didn't see the site as that produced surveys for saw it as a fledgling infantile diversion for college students. children's brand that offered numerous opportunities for making money, including market research, advertising, and product spin- off. "I saw it like Disney in the early days," he called in 2003, "You introduce characters in an entertainment m create a worldwide following, then create products to generate a business model.